@jeremydarlow
During the summer of 2018 I interned for Jeremy Darlow, a leading athlete brand marketer who works with the LA Rams and other professional athletes.
Throughout the course of my internship I worked with Jeremy daily to create a content strategy for @jeremydarlow Twitter page. Our objective was to improve his perception as the premiere athlete brand marketer, and to achieve engagement rates higher than 10%. "DARLOW" was to be synonymous with athlete brand marketing.
As the internship progressed we both began understanding how to better execute sports marketing via Twitter. I took it upon myself to create a spreadsheet (seen to the right) for the purpose of analyzing trends in our strategy. I was able to isolate and manipulate specific variables leading to improved performance of our content.
When I began the internship @jeremydarlow had roughly 56,000 followers and about four months later we had grown it to slightly more than 100,000 followers.
Examples of content I helped produce for @jeremydarlow
![](https://cdn.myportfolio.com/87b446299c22bb18fdf7f3c7983461b2/60c7e402-b5bc-4a38-91b5-de80960a0cbb_rw_1920.png?h=e4cf6b3ddc17f28b3c855078a6c89543)
![](https://cdn.myportfolio.com/87b446299c22bb18fdf7f3c7983461b2/3144bbe1-67fb-4f61-bd04-23dbebd50110_rw_1920.png?h=d1965ab3e59bd6b6259b45b4e3f2ffba)
![](https://cdn.myportfolio.com/87b446299c22bb18fdf7f3c7983461b2/70552c29-01fd-4752-ae02-5f86185c7ab7_rw_1920.png?h=67970fc2a56089ac39464dccaac1e3ce)
![](https://cdn.myportfolio.com/87b446299c22bb18fdf7f3c7983461b2/d96d5f6a-2bbd-4e40-915f-b0568b3e6919_rw_1920.png?h=9fcfe0e62a0db13c986a6728ed80fcab)