During the summer of 2018 I interned for Jeremy Darlow, a leading athlete brand marketer who works with the LA Rams and other professional athletes.
Throughout the course of my internship I worked with Jeremy daily to create a content strategy for @jeremydarlow Twitter page. Our objective was to improve his perception as the premiere athlete brand marketer, and to achieve engagement rates higher than 10%. "DARLOW" was to be synonymous with athlete brand marketing.
As the internship progressed we both began understanding how to better execute sports marketing via Twitter. I took it upon myself to create a spreadsheet (seen to the right) for the purpose of analyzing trends in our strategy. I was able to isolate and manipulate specific variables leading to improved performance of our content.
When I began the internship @jeremydarlow had roughly 56,000 followers and about four months later we had grown it to slightly more than 100,000 followers.
Examples of content I helped produce for @jeremydarlow