About

Like many in the sports world, I've loved the game — especially football — since I was a kid. Growing up in a Navy family meant moving constantly, but playing and watching football with my brothers always felt like home. That early love of sports turned into a creative passion in high school, when I discovered design.

I combined those two worlds at the University of Oregon, where I learned how creativity and storytelling could shape how fans experience sports. After graduating, I joined the Kansas City Chiefs digital team — just in time for a Super Bowl-winning season — before earning my MBA while leading creative efforts for Jacksonville University Athletics and working with the NFL as a Live Content Correspondent.

I later helped build brand and recruiting content for Duke Football, then joined Winners Alliance, where I developed athlete-driven storytelling across tennis, golf, and Olympic sports. Most recently, I grew a start-up sports league from 0 to 330K+ followers as Senior Manager of Social Media for Grand Slam Track.

Today I help brands in the sports space as the founder of Boone Creative Co. — a sports-focused creative company delivering digital storytelling consultation and end-to-end production for athlete-driven brands.