As Senior Manager of Social Media for Grand Slam Track, I lead the strategy, content creation, and brand development across all digital platforms for a pioneering professional track league.
I manage a high-volume publishing schedule across six channels—Instagram, TikTok, YouTube, X, Facebook, and LinkedIn—crafting compelling narratives that showcase athletes, drive fan engagement, and elevate the league’s brand.
My role bridges creativity and analytics, ensuring each post contributes to growth, reach, and the long-term success of the league.
Developed branded IP for potential partners and for fans to enjoy. The key here is to tell engaging stories to keep them coming back for more and build a relationship with the athletes.
Slam Day Coverage
I lead a team of 16 creatives into battle on Slam Days - covering every angle of our track events. From hype videos, to TikTok skits, photo finishes to interviews. We tell every story the fans want and then some.
I lead a team of 16 creatives into battle on Slam Days - covering every angle of our track events. From hype videos, to TikTok skits, photo finishes to interviews. We tell every story the fans want and then some.
During the week of the Miami Slam (April 28th to May 5th) these were our metrics:
2,456 published posts
29.3 million impressions
3,541 link clicks
1,647,166 engagements
5.5% engagement rate
18.4 million video views
New followers: 23,576 (28.4% net increase)
2,456 published posts
29.3 million impressions
3,541 link clicks
1,647,166 engagements
5.5% engagement rate
18.4 million video views
New followers: 23,576 (28.4% net increase)
Personal Content Creation
Gabby Thomas Photoshoot
Zharnel Hughes Photoshoot
